People, parks & wellbeing: Innovation in Ageing
This challenge aims to help increase visitors to our parks. We want more people aged 50+ enjoying our State’s flora and fauna. We are looking for ways to attract more visitors aged 50+ to our parks to support active and healthy ageing.
Participants will demonstrate the potential to grow a business that addresses health and wellbeing for people in their 50s and beyond, and builds a community that cares for parks.
In May 2017, Enventive and PhoneLabs presented their prototypes and business models, aimed at tackling the challenge of getting more people aged 50+ into parks and nature, to the partner agencies Office for the Ageing, SA Health and the Department for Environment, Water and Natural Resources.
Enventive, partnered by Jaba Multi Media Design in conjunction with their auspicing partner Active Ageing received stage 2 funding of $99,200 from the Office for the Ageing to further develop their prototype ‘Parkapedia’, a web-based platform and collaborative social marketing campaign.
Pitch and Awards Night
March 2017 saw eight teams pitch their ideas to an esteemed panel of judges. The teams presented a diversity of ideas and most were shaped by the customer. Minister Zoe Bettison, Minister for Ageing, presented the awards to the teams. Launch Pad Awards went to:
- Enventive for their ‘Parkapedia’ web-based platform and collaborative social marketing campaign
- PhoneLabs for their ‘Nature Connect’, a phone hardware attachment and app.
SAHMRI and Deming Factor were awarded the Design Process Award recognising good process, development of skills and capability with a real focus on the user.
Deming Factor won the People’s Choice award for ‘Park Champions’, real world project / custom digital application.
The judging panel included:
• Paul Daly, Advisor, Chair and active advocate for entrepreneurship and innovation in SA
• Jeanette Walters, Director, Intergovernment Relations and Ageing in SA Health, OFTA
• Carmel Williams, Manager, Strategic Partnerships Unit, SA Health
• Matthew Ward, Director Conservation, NRM and Protected Area Policy, DEWNR
• Nick Condon, Executive Director, Brand & Innovation, Business SA
• Jenny Hughes, Chief Executive, Catalyst Foundation.
There are a number of great resources that you'll be able to access for this challenge.