Healthy Kids Menu (2017)
Challenge #6 'Healthy Kids Menu' aims to explore ways to increase the amount of healthy food choices available for children in a way that benefits both families and venues. Raising happy, healthy children is the goal for all parents. Many South Australian diets are high in sugar, salt and fats, and our children’s are no exception. Growing bodies do not need high amounts of these nutrients and children should be encouraged to eat more from important food groups such as dairy, fruit and vegetables. Children’s eating patterns are essential to their health: what they see and are exposed to shapes lifelong eating behaviours and food preferences. Unhealthy food options are readily available, yet healthy choices are more difficult to find. This can have a negative impact on our children’s health. More and more South Australians are regularly eating out. As menus help to shape our cultural food norms the quality of food offered on children’s menus is a small but important focus area. Food venues can play an important role by providing healthy children’s menu options.
The D3 Challenge
Challenge #6 ‘Healthy Kids Menu’ invited participants to explore how to increase the number of healthy food choices available for children in a way that benefits both families and venues. SA Health took the lead with this D3 Challenge, with support from ICT and Digital Government.
Participants demonstrated their potential to grow or expand a business that focused on finding ways to increase access to healthy menu options for children when dining away from home. In addressing this challenge, innovators were asked to encourage an environment where the community and industry take on active roles to promote the existing Healthy Kids Menu criteria and offer a compelling case for venues to get on board.
Pitch and Awards Night
The Pitch and Awards Night was held on Thursday 5th April 2017, where two teams; Feed Studios and Evolve were both awarded $15,000 in funding for their outstanding business proposals.
Feed Studio’s business model incorporates pre-prepared food kits including customisable menus and promotions for venues. Evolve proposed a solution that will utilise a healthy menu and recipe database along with an app-based adventure game.
The judging panel included:
- Paul Daly, Advisor, Adelaide Smart City Studio
- Dr. Eva Balan-Vnuk, Executive Director, ICT and Digital Government, Department of the Premier and Cabinet
- Prof. Katina D’Onise, Director, Prevention and Population Health, Department for Health and Ageing
- Steven Smith, Chair, SA Council, Australian Information Industry Association
- Nadia Mastersson, Manager, Partnerships and Program, SA Health
- Wendy Bevan, Manager, Government Relations & Policy, Australian Hotels Association
In July 2018, Taste Studios (former Feed Studio) and Evolve presented their prototype, research findings and business model to SA Health and members of the Pitch Night judging panel. SA Health decided to provide further investment funds to Taste Studios to progress their Eat Active initiative focussed on the preparation and distribution of healthy meal kits to venues in South Australia.