Objectives of the Design Brief Session
Preparing an agenda for the Design Brief Session
- Welcome and introductions
- What is the D3 Challenge Initiative?
- Introduce the proposed Challenge to participants.
- What best practices and frameworks do we use to run a Challenge.
- What should the stakeholders expect from the Challenge?
- What criteria will be used to judge the market viability of the business concepts.
- What is the problem we are trying to solve through this challenge?
- Outline the problem from the perspective of the Challenge Owner.
- Continue to explore the problem until a clear problem statement can be articulated.
- What does success look like?
- What key information should the solution consider (e.g. for D3 #6, the solution should consider the Healthy Kids Menu Code of Practice).
- Are there any restrictions on what or how the problem can be solved?
- What is the vision of the Challenge Owner? (e.g. for D3 #6, the vision was to have more healthy food choices available for children in a way that benefits both families and venues).
- Develop the scope of the Design Brief
- Do we have a clearly articulated problem statement?
- Who should be involved? Are there any additional stakeholders competitors may need access to?
- Next steps - describe the next steps in the Challenge process.
Running the Design Brief session
Design Brief Sessions are generally invite-only for key stakeholders involved in the initial design stages of the Challenge. It is desirable to have the entire project team in attendance. You may be inviting:
- experts with knowledge of the problem
- potential judging panel members
- potential mentors
- the head of your organisation / business unit
Selecting a Facilitator
- has experience in understanding complex problems
- has ideally been involved in a Challenge
- can keep discussions on schedule
- can communicate effectively
- can work collaboratively and inclusively
Writing your Design Brief
- the target groups to be involved
- key partners and potential speakers on the problem topic
- definition of what success looks like based on the criteria that the judges will use
- material, existing research and any open data
- problem statement (200-300 words)